Velocity has some new rims that look rather promising for heavy duty use like cargo and touring bikes, they are their NoBS and Atlas. The NoBS is the little brother to the Atlas, the Atlas adds machined sidewalls and eyelets (although Velocity says they designed the rim to be run without eyelets through a much thicker spoke bed)
The NoBS built up well, it was straight and round, and despite not having machined sidewalls braking is super smooth. I will update after it has some real use on it but it looks rather promising and should live up the the name making for a very bullshit free, super durable wheel.
Here it is paired with Deore hubs and DT Alpine triple butted spokes.
Obsession, or passion? Who am I to judge? Either way I simply love building wheels for those who appreciate quality!