I am going to be real honest here, there is a lot of personal bias in my thoughts on this bike.  I worked with Adam, one of the Why Cycles owners years ago and he has turned into a great friend along with being a former co-worker.  With that being said, having worked with him during the start up at his first bike company, I was able to witness first hand how he designs bikes and I was able to see what drives him which is what had me intrigued by his newest company making all ti bikes.  Adam simply builds the bikes he wants to ride personally and because he truly loves this sport like many of us, he is able to get other people stoked on his bikes pretty easily.  I personally have never been a carbon guy and always had a soft spot for both ti, and even more so, hardtails that lean more toward the "send it" category than the XC racer category which is where I really feel this bike delivers.  Despite my personal bias, I did pay for this frame, it was not a freebie to try and butter me up for a good review.
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945 grams for a disc brake ready dynamo wheel is not bad!  The build is a SON28 ISO disc hub laced to a NoTubes Alpine rim tied together with DT Revolution spokes>

This wheel will be doing some big miles riding brevets.

Derby HD 650b rim laced to Industry Nine hubs.  Believe it or not, this is his "beater" set of wheels.  These rims built great and I always love when I am told, "the first time these wheels see dirt is coming off of a lift".  I am always down for a challenge and these held great!

Here is a very nice yet affordable set of commuting or touring wheels.  I have been testing the NoBS rims for a while now on my cargo bike and I can't seem to destroy them despite grossly overloading them at times.  The SRAM hubs run on sealed cartridge bearings so no matter how nasty the bearings get you can always bring these hubs back to life.

Velocity's Made in the USA Dually 29+ rims tied to Borealis hubs with red white and blue spoke nipples for a friend of mine who is retired Navy.  I always love fun builds like this!